Yinka Obebe

Yinka Obebe is the visionary Founder and CEO of Popcentral — a trailblazing pop culture and co-creation platform redefining how creators and audiences connect, create, and thrive. With a deep love for storytelling, cultural expression, and empowering talent, Yinka leads Popcentral’s mission to celebrate creativity across every medium that matters.

🚀 At Popcentral, creativity meets innovation:

Television for Creators

Home to Africa’s first creator-driven TV channel on DStv (Channel 189), Popcentral empowers creators with a unique revenue-sharing model and full production, branding, and marketing support.

Through Popcentral Haus in Lekki, Lagos, Yinka curates immersive events and exhibitions that spotlight bold ideas and creative voices — bringing people together in vibrant, meaningful ways.

Yinka’s passion for creative empowerment shines in projects like 70 Years of Music in Nigeria and digital education platforms that provide learning tools and opportunities for emerging talent.

From cover stories and editorial content to dynamic social media and artist collaborations, Popcentral sparks conversations and fuels the culture with insight, style, and originality.

Whether it's reality TV, interactive game shows, or genre-blending storytelling, Yinka and his team are shaping the future of entertainment through bold content innovation.