Oluwakayode Akinbode

Oluwakayode Akinbode has been a product marketing manager for over five years, launching globally accessible products and features while working across various sectors. Product marketing has given him the unique opportunity to engage directly with products and users. Watching a product evolve—whether growing from one thing into many or shifting based on user interaction—is something he finds incredibly exciting.

As a Product Marketing Manager, he has conducted user, market, and competitor research, using the insights from this research to effectively position products. This research has also guided the development of messaging frameworks and influenced content across acquisition and communication channels, including websites, product pages, blogs, social media, and more. He has also created sales enablement collateral such as user guides, presentations, battle cards, demos, and case studies—ultimately boosting user acquisition, adoption, and retention.

He has a strong grasp of data analytics and recognizes the critical role it plays in identifying trends and gathering insights from multiple data sources across the organization. This expertise has been vital in optimizing his marketing strategies, cleaning data, building dashboards, and telling compelling stories with tools like Google Data Studio and Tableau. These skills have proven invaluable when collaborating with both junior and senior stakeholders.

Throughout his career, he has cultivated strong relationships with different teams across the organizations he has worked for, establishing a functional feedback loop. By gathering insights from customer-facing and commercial teams, he has used these learnings to enhance the user experience and refine marketing strategies. This has significantly amplified his impact within the organizations he has contributed to.

Additionally, Oluwakayode's expertise extends to global opportunities, particularly in the context of relocation to the UK and Europe. He has a keen understanding of the challenges and opportunities that come with international markets.